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Retailers, Consumers and Forever Bamboo Embrace Bamboo’s Many Possibilities

“Sustainability” has been the hot term in industry as of late. At Forever Bamboo, we are committed to sustainability - proven by our promise to supply our consumers with only the highest quality, environmentally friendly bamboo and bamboo products. Luckily, we are not the only company dedicated to sustainable business practices, as we could never do it alone. Some of the biggest retailers of the age are changing their business dynamics in order to be more environmentally accountable. Organic cotton is making a big splash on the international scene, as well as other so-called “eco-fibers,” applauded for their clean beginnings and sustainable future.

Nike has committed to using at least 5% organic cotton in all of its cotton-based products by the end of 2011. H&M uses organic cotton in at least one product in all of its departments and is striving to expand that statistic. Target is introducing its “the little seed for Target” line of baby clothing and blankets, made of 100% organic cotton and packaged in a minimum of 30% post-consumer recycled goods.

A few years ago, many small businesses and large corporations alike attempted to create eco-friendly jeans using organic cotton. However, as the economy spiraled, many could not afford the expensive process of buying and manipulating organic cotton. On the bright side, many of today's brands are considering the entire manufacturing process as part of their attempts to “go green.” Everything from soil health, water use, toxic waste and fair trade are being taken into account, hopefully producing ever greener product lines and consumer options.

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Since bamboo grows quickly, efficiently and without fertilizers or pesticides, it has long been considered a “green” building material. While it is typically used for fencing, flooring and decorative purposes, the fibers can also be used for cloth production. As with any other plant source, the bamboo’s cellulose is removed from the stalk and then mixed with chemicals to convert the pulp into fiber. After this process most countries disallow the use of the term “bamboo fiber” and require the material to be named “rayon,” “organic rayon” or “viscose from bamboo.”


Together with organic cotton, silk and wool, bamboo can be used to create “green” clothing. The technology in the textile industry is becoming more efficient, effective and safe. The ideas and desire are apparent in the leading retailers as well as amongst consumers. We, as consumers, are left to hope that this pattern continues and to do our research to make sure we are supporting these green initiatives.

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